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07 Jan 2024

The transparent approach

In the world of SaaS business and the aviation industry, a debate is ongoing about whether a transparent approach to business is better than a closed one. 

The transparent approach

Some argue that being transparent about everything, including pricing and features, can help build trust and credibility with customers, leading to a more stable and long-lasting relationship. Others argue that a more closed approach, where information is kept confidential, can create an air of exclusivity and mystique, which can be attractive to some clients. Don’t get me wrong, some businesses need to have an individual approach to product pricing, but is it necessary with such a service as Flight Management Software?

Asking doesn't cost anything … unless

In Leon we believe that when it comes to building a stable relationship with users of FMS type of software, transparency is becoming increasingly crucial. It’s not about that everybody became an introverted type of person, but of time consuming talks.

One of the most significant ways to achieve transparency is by being open and upfront about pricing. In today's fast-paced world, people do not have the time or patience to go through a complicated pricing structure or negotiate with the provider. A clear and transparent pricing structure can provide potential clients with a quick way to set their budget and make an informed decision. By presenting the pricing structure upfront, companies can build trust and foster a sense of transparency with their clients. This is a very important factor for Trip support companies, if you want to set the cost of an FMS clear to your client you just need to go to Leon’s web page and grab the link with the pricing and send it to your client, it reduces the time that you normally spend on unnecessary email communication.

Transparent approach is all about respecting your time! But there is also a small detail to it. You see if the prices are not public they can only go up, but if the prices are public you can try haggle down.

Not only the price

In addition to pricing, companies can also build trust with potential clients by being transparent about their marketing materials. Too often, software companies tout features that sound fantastic but are not available in the actual software. This can lead to disappointment and frustration on the part of the client. By being transparent about the features of the software, companies can set realistic expectations with their clients and foster trust. Thanks to our materials you can learn on how to work in Leon’s environment but also what’s more important you can look into the functionality before you make a decission.

Moreover, transparent marketing can help attract new clients. Clients are looking for software solutions that are trustworthy, reliable, and fulfill their requirements. By providing transparent marketing materials that showcase all the features and capabilities of the software, companies can help clients make an informed decision. Clients will be more likely to choose software that has been marketed transparently, as it fosters a sense of trust and reliability.

Background check

In addition to being transparent about pricing and marketing, it is essential for SaaS companies to be financially transparent as well. Potential clients will want to know that the company they are considering doing business with is financially stable and has a solid plan for the future. It is crucial for SaaS companies to make their financial situation transparent and accessible to potential clients. This is crucial for large clients that will pay a large amount of money for their FMS service, it is normal for them to do a due diligence audit to check if the Software producer is a stable partner. By doing so, clients will have confidence in the company's ability to deliver on their promises and provide reliable service in the long term. Additionally, financial transparency can help to attract investors and ensure the company's longevity in the competitive SaaS industry.

In conclusion, Leon's pledge is to value your time and keep a transparent and hold the idea of transparency in those aspects of business. Everytime you need Leon’s pricing it will be there on our web page and trough our marketing materials you can get in-depth knowledge about the product before buying and for last if you would need in-depth knowledge about the company situation during a decision process we are here to assist you.

Not yet a member of Leon community? Contact our Sales team to find out more or jump straight into the 30-day free trial.


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